The Italians have a saying: “Una cena senza vino e come una giornata senza sole.“ ~ Italian proverb which translates to: “Dinner without wine is like a day without sun”. And we all know about the health benefits of enjoying … Continue reading ![]()
Lighter side of branding | A glass of wine a day keeps the doctor away
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Quotes + Thoughts | Eleanor Roosevelt on the purpose of life
“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.” ~ Eleanor Roosevelt [1884 - 1962], First Lady (1933 – 1945), Civil Rights and Gender … Continue reading ![]()
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Lighter side of branding | Slicing up dictators…
If ever you’ve hated dictators, now’s your chance to slice ‘em up! These print ads are the work of Amnesty International for a campaign to celebrate their 50th anniversary. It’s an head turning, eye grabbing work. Bravo! From the creative … Continue reading ![]()
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Logo + Corporate Identity | Enclosed bars
Australia-based Wilson Parking; Bank Windhoek, Namibia. Banco Fiat, Brazil, FAGOR Kitchen Equipment, Spain. Rudder Property Group, NYC-based Commercial Real Estate Brokerage Firm; Millpark Business School, Johannesburg, South Africa; NSS Labs, Test-Based Research & Advisory Services, Carlsbad, CA. Jakarta-based Bank DKI, … Continue reading ![]()
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Logo + Corporate Identity | Blue Quadrants
Equity Office, US-based office property search engine, careers and investor relations; Provident Credit Union, San Francisco Bay Area; Hochschule Niederrhein (Niederrhein University of Applied Sciences), Germany; Quadrant Plastic Engineering, Lenzburg, Switzerland; AGX Axis Graphics, online image bank by Prague-based photographer and graphic … Continue reading ![]()
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Logo + Corporate Identity | Blue streaks galore [1]
CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, a … Continue reading ![]()
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Quotes + Thoughts | Wilde on Identity
“Be yourself. Everyone else is already taken.“ ~ Oscar Wilde, Irish Author + Poet [1854 - 1900] For other Oscar Wilde quotes, please click here. Inspiration: Etsy Filed under: Ireland, Quotes & Thoughts Tagged: Culture Code, Innovation & Brand Strategy, … Continue reading ![]()
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Logo + Corporate Identity | Geometric exploration [2]
Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, USA; … Continue reading ![]()
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Logo + Corporate Identity | Enclosed letters
Van Ride, Troy, Michigan, USA; Alltell Wireless Communications, Little Rock, Arkansas; Arketi Group, Technology PR & Digital Marketing, Atlanta, GA; EDS (Electronic Data Systems), now part of HP; New York City’s MTA (Metropolitan Transit Authority); Manitowoc Industrial Group, Canada; M2 Optics, North Carolina, USA; Merrell, Hiking … Continue reading ![]()
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Quotes + Thoughts | On the best way of doing business
I stumbled upon this quote in b2me‘s website, a UK-bsaed Tourism Brand Consulting Co. How appropriate! We all know that regardless of the digital era, the most effective and impactful way of building business is through personal relationships. Whether it’s … Continue reading ![]()
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Destination Branding | Pursuing innovation to her shores, using Irish luck [2]
The related TVC that formed part of the IDA Ireland‘s “Innovation Comes Naturally“ Campaign. The Ireland campaign was developed at McConnells, Dublin, by creative director/copywriter Laurence Keogh and creative director/art director Tim Mudie. Media planning and buying in the United … Continue reading ![]()
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Brand building | Acknowledge and celebrate your (brand) heritage [1]
We all know that American automotive industry has fallen on hard times, a condition further exacerbated by the recession. Foreign makes have been kicking their butts for quite some time. And if you ask any customer shopping for luxury cars, … Continue reading ![]()
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Brand building | Acknowledge and celebrate your (brand) heritage [2]
Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement purchasing the company from its founder Henry Leland. During its early years, Edsel worked with numerous custom-body suppliers to make Lincoln one of the … Continue reading ![]()
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Brand building | Acknowledge and celebrate your (brand) heritage [3]
As with my previous posts on Lincoln’s new brand strategy and direction, and as it relates to the introduction the new 2013 Lincoln MKZ. Here’s how the TVC was made. Lincoln’s brand story includes Presidents, Statesmen, Celebrities, and other Illustrious … Continue reading ![]()
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Lighter side of branding | Being grateful to a grand idea…
In the USA, the period between Thanksgiving and New Year’s Eve marks the most important calendar of the year for festivities that bring family, friends, neighbors, communities, and other loved ones together to express gratitude, do good unto others, bring … Continue reading ![]()
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Quotes + Thoughts | On life
“Life is like a roller coaster. It has its ups and downs. But it’s your choice to scream or enjoy the ride.” Inspiration: First Covers Filed under: Quotes & Thoughts Tagged: Quotes & Thoughts, Words of Wisdom![]()
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Logo + Corporate Identity | Logo morphing
It’s always a pleasant surprise to find other bloggers who follow logos and corporate identity as incessantly as I am. So just for shits and giggles (to borrow an expression that my teenage sons often use), I’m posting Logo Transformations … Continue reading ![]()
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Lighter side of branding | A stunning desktop beauty from a surprising brand
A TVC with great digital graphics and animation. I was surprised to see it come from Vizio, an electronics brand popular at Best Buys and COSTCOs. This TVC is promoting Vizio’s All-in-One PC, and what a stunning beauty it is!! … Continue reading ![]()
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Quotes + Thoughts | On life’s making the right choices
“One of the hardest parts of life is deciding whether to walk away or try harder.” Inspiration: ICMA (International City/County Management Association)’s Facebook page Filed under: Quotes & Thoughts, USA Tagged: Quotes & Thoughts, Words of Wisdom![]()
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Lighter side of branding | Getting out of tight spots…
This TVC for the 2014 KIA Sorento SUV (Geez, the 2014 model is out already and we’ve just entered 2013??!!@@!!) made me chuckle not only because the ad is funny, but because I could totally relate to the dad’s resourcefulness! … Continue reading ![]()
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More Pages to Explore .....
